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Nickerson RS (1998) Confirmation bias: A ubiquitous phenomenon in many guises. Review of General Psychology, 2(2):175-220  
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Abstract
Confirmation bias, as the term is typically used in the psychological literature, connotes the seeking or interpreting of evidence in ways that are partial to existing beliefs, expectations, or a hypothesis in hand. The author reviews evidence of such a bias in a variety of guises and gives examples of its operation in several practical contexts. Possible explanations are considered, and the question of its utility or disutility is discussed